Daniel Souders is the President and founder of Souders Financial Group (SFG). He began his career in the financial services industry in 1989, working as a Financial Advisor in Cincinnati. He founded SFG in 1992. As a CERTIFIED FINANCIAL PLANNER™ professional, Dan specializes in the financial planning needs of individuals and families, as well as the unique needs of small business owners. Dan earned his Bachelor degree in Business Administration from the University of Cincinnati and later earned his CFP® certification from the College of Financial Planning. Dan is also a Retirement Income Certified Professional.

Brian Giesting serves as a Financial Advisor and Registered Principal. As a Financial Advisor, Brian works with individual clients seeking to protect and grow their assets. Prior to joining SFG in 2007, Brian worked at Smith Barney in their Stock Plan Services Division, where he was a Senior Unit Manager. He also worked at Merrill Lynch as a member of their Branch Management Team. Brian earned his Bachelor of Science degree in Business Administration from the University of Cincinnati.

​Tom Macey joined Souders Financial Group in 2016 to focus on plan sponsor consulting and plan participant education. Tom has spent over 10 years in qualified plan services as a third party administrator. His areas of expertise include 401(k) plan design, plan compliance and plan administration. Tom also has expertise in Property and Casualty Insurance planning. He earned his Bachelor of Business Administration from the University of Cincinnati.

Holly Ward joined Souders Financial Group in April 2010 after gaining 7 years of experience with Citibank as a Revenue and Sales Integration Specialist. Holly serves a diverse range of client needs, from responding to and facilitating client inquiries, scheduling client meetings, and assisting in implementing new accounts.

Emily Hoffman joined Souders Financial Group in March of 2015. She serves as the personal administrative assistant to the Director of Retirement Plan Services, Brian Schweder. Emily specializes in assisting retirement plan clients and participants, managing retirement plan documents, and processing retirement plan contributions and distributions. She also coordinates client meetings and maintains client relations. Emily graduated from Ohio University in 2014 with a bachelor’s degree in the Science of Education. With her education background, Emily is committed to educating and serving all clients at Souders Financial Group.

Patrick is a business partner who serves as Chief Compliance Officer at Souders Financial Advisors. He directs the effective integration of the firm’s compliance program, including the creation and implementation of written policies and procedures governing all activities of the adviser. Patrick serves as senior counsel with Calfee, Halter & Griswold LLP and provides extensive legal, compliance, and financial services industry experience across a broad array of subject matters related to registered investment advisers. Patrick earned his J.D. from the University of Cincinnati College of Law and received his BA from the University of Notre Dame. Patrick is also a Board Member of the National Society of Compliance Professionals.

Brian Schweder joined Souders Financial Group in 1998. As Vice President and Director of Retirement Plan Services, he is adept in ERISA, serving a broad range of needs for our business retirement plan clients and their plan participants. As a Financial Advisor, Brian also works with individuals and business owners, helping to develop comprehensive strategies that address and help pursue their diverse financial planning needs. Brian earned his Bachelor of Science degree in Business Administration from Thomas More College. Brian also has the Accredited Investment Fiduciary designation.

Michael Souders is a Financial Advisor specializing in the wealth creation and financial planning needs of individuals and families. He also has experience in retirement income planning for retirees and clients approaching retirement. As a CFP® professional, Michael believes in taking a comprehensive approach to financial planning and is committed to an on-going relationship with his clients. He joined Souders Financial Group in 2011 after graduating from Miami University’s Farmer School of Business with a degree in Marketing. In 2017, Michael earned the CFP® Certification.

​Matthew Berning joined Souders Financial Group as a Financial Advisor in July of 2019. Prior to that, Matthew worked at Fidelity Investments for over 4 years with a focus in equity compensation and workplace retirement planning. Throughout his career, Matthew has had experience helping clients manage the risks associated with saving and investing, as well as developing comprehensive financial plans for clients. In 2018, Matthew earned the CFP® certification. Matthew graduated from Miami University’s Farmer School of Business in 2015 with a degree in Finance. While a student at Miami, he also interned at Souders Financial Group for the summer.

Marcy Mullins is a Client Service Specialist with more than 18 years of experience in the financial services industry. She joined the practice in 2013 and serves as the personal administrative assistant to President and founder, Dan Souders, and the broader Souders Financial Group team in serving a diverse range of client needs, from responding to and facilitating inquiries, scheduling client meetings, and responding to services requests and correspondence. She earned an Associates degree in Business Management from Miami University.

Michelle Lamb joins Souders Financial Group as our Front Desk Receptionist. Michelle comes to us with over 15 years of experience as a corporate receptionist, being the face and voice of the company and as a west sider born and raised.

She looks forward to serving our clients with skills she has acquired over the years, helping others. Also having experience in music, Michelle is a retired elementary vocal music teacher and enjoys still connecting with her students as they are growing up. Michelle is excited to be a part of the Souders Financial Group team.